Why SMEs Overpay for Mass Media—And How Smart CPRP Benchmarking Fixes It

Discover how small-to-medium businesses can eliminate rack-rate premiums and optimize ad spends across TV, print, and digital channels using data audits.

[PLACEHOLDER ARTICLE BODY — pending final copy from client] Small and medium enterprises routinely overpay for mass media placements because they lack the benchmarking data that larger advertisers use to negotiate rates. This article will expand on how CPRP (Cost Per Rating Point) benchmarking, cross-referenced against BARC and AdEx data, reveals rack-rate premiums hidden inside standard media buys — and how a structured audit process closes that gap.