Media Strategy, Planning & Buying
Maximizing market presence and drive measurable growth for clients.
1. Overview & Key Deliverables
Our Media Strategy, Planning, and Buying service seamlessly transforms business objectives into high-impact multi-channel campaigns, optimizing ad spend across traditional and digital platforms to maximize market presence and drive measurable growth for Emerging Brands, Corporates, and Startups alike.
Core Service Deliverables:
- Media Audit & Benchmarking — "Visibility Checkup" report
- Campaign Strategy & Planning — "Growth Blueprint" strategy deck
- Media Buying & Negotiation with benchmarking
- Campaign Execution — "Launch & Manage"
- Monitoring & Optimization — weekly "Pulse Tracker" dashboard
- Reporting & Insights — executive "Impact Reports"
2. Core Service Modules
Media Audit & Benchmarking
We evaluate past cross-channel campaigns by auditing mass media and digital performance against industry benchmarks, delivering a Visibility Checkup diagnostic report.
Consumer Understanding & Audience Profiling
We profile high-value target consumers by analyzing regional demographics, digital behaviors, and search intent signals, delivering a precise Audience Persona Matrix.
Category & Competitive Analysis & Insights
We map category and key competitor activity patterns by analyzing various data like BARC, AdEx for mass media and digital data, delivering a Competitive Visibility Index (CVI) Scorecard.
Campaign Strategy & Planning
We define campaign objectives, channel mix, and flighting schedules by synthesizing diagnostic data, delivering a customized Growth Blueprint strategy deck with optimized budgets.
Media Buying & Negotiation
We secure high-value ad inventory across publishers by negotiating aggressive CPRP rate benchmarks, delivering a Smart Spend media buying plan with guaranteed cost savings.
Campaign Execution
We deploy multi-channel campaigns by managing vendor coordination, ad scheduling, and creative rollouts, delivering a turnkey Launch & Manage execution framework with weekly updates.
Monitoring & Optimization
We track ad spots, media matrices like GRPs, traffic, and engagement by auditing campaign performance, delivering a Pulse Tracker dashboard to dynamically optimize active budgets.
Reporting & Insights
We evaluate overall campaign ROI and business lift by reconciling publisher logs and conversion metrics, delivering an executive Impact Report with visual scorecards.
3. Proprietary Tools
Stratalytix MediaSphere
An automated competitive intelligence platform unifying BARC, AdEx, digital data, and search intent to map media pressure, delivering dynamic, presentation-ready strategic action points directly into agency pitch decks.
Built for: Advertising Agencies, Media Agencies, and Brands.
Stratalytix SearchSOV
A SERP analysis tool that scans Google's top search results to track brand and competitor mentions, delivering detailed page-wise visibility reports and calculating overall search Share of Voice percentages.
Built for: Advertising Agencies, Media Agencies, and Brands.
Stratalytix SearchPulse
A search-driven market intelligence platform transforming raw Keyword Planner data into actionable strategy by analyzing regional demand, brand pull, and consumer intent to pinpoint growth markets and execute targeted campaigns.
Built for: Advertising Agencies, Media Agencies, and Brands.
5. Productized Packages
Starter (Package 1)
Diagnostic
Audit & Competitive Analysis: Reviews past media spends, brand visibility, search intent, category benchmarks, and competitor Share of Voice.
Contact for pricing
Growth (Package 2)
Growth Blueprint
Strategy & Planning: Defines business objectives, consumer audience profiling, channel mix, flighting schedules, and budget allocation.
Contact for pricing
Execution (Package 3)
Execution
Buying, Launch & Monitoring: Handles rate negotiations, vendor coordination, ad scheduling, and real-time campaign performance tracking.
Contact for pricing
Premium (Package 4)
Impact Package
End-to-End Solution: Combines all three packages—from initial diagnostic audit and strategic planning to turnkey buying, execution, live monitoring, and post-campaign evaluation.
Contact for pricing
| Tier | Package Name | Scope | Price |
|---|---|---|---|
| Starter (Package 1) | Diagnostic | Audit & Competitive Analysis: Reviews past media spends, brand visibility, search intent, category benchmarks, and competitor Share of Voice. | Contact for pricing |
| Growth (Package 2) | Growth Blueprint | Strategy & Planning: Defines business objectives, consumer audience profiling, channel mix, flighting schedules, and budget allocation. | Contact for pricing |
| Execution (Package 3) | Execution | Buying, Launch & Monitoring: Handles rate negotiations, vendor coordination, ad scheduling, and real-time campaign performance tracking. | Contact for pricing |
| Premium (Package 4) | Impact Package | End-to-End Solution: Combines all three packages—from initial diagnostic audit and strategic planning to turnkey buying, execution, live monitoring, and post-campaign evaluation. | Contact for pricing |
Pricing available on request — contact our team below for a customized quote.
Don't see the right fit above? We also build fully custom packages tailored to your specific needs.
Get in touch to discuss a custom packageCommon Questions
A media audit evaluates your past campaign performance across mass media (TV, Print, Radio) and digital channels. Our "Visibility Checkup" report analyzes website traffic, search volume, keyword visibility, and social listening to map your brand presence against industry competitors and identify spend inefficiencies.
We benchmark media buying against our internal benchmarks and optimize CPRP to secure guaranteed cost savings compared to standard rack rates.
The Competitive Visibility Index (CVI) is a proprietary scoring model powered by Stratalytix MediaSphere. It unifies BARC, AdEx, and digital performance data against Google Trends consumer intent to calculate an accurate scorecard showing where your brand stands against market rivals.
Through our "Launch & Manage" execution package, we manage creative rollouts, ad scheduling, and vendor coordination. We continuously track spots, GRPs, reach, site traffic, and keyword associations using our monthly "Pulse Tracker" performance dashboard.
Yes, our service tiers—ranging from entry-level "Visibility Checkup" audits to comprehensive "Impact" execution packages—are engineered specifically to give long-tail SMEs access to enterprise-grade tools, BARC/IRS data, and media buying strategies at accessible price points.
Every campaign concludes with an "Impact Report"—an executive summary featuring visual scorecards, post-campaign ROI estimations, competitor benchmarking, and actionable recommendations for future growth.
Talk to Our Team
Want to discuss this service for your organization? Share a few details and we'll reach out on WhatsApp.