Marketing Analytics & Automation
Building custom marketing tools, real-time dashboards, and predictive ML workflows.
1. Overview & Key Deliverables
Our Marketing Analytics & Automation service engineers custom marketing tools, real-time dashboards, and predictive ML workflows to eliminate data silos and deliver complete ROI clarity for Brands, Growing SMEs, Agencies, Startups etc.
Core Service Deliverables:
- Marketing Audit & Benchmarking
- Custom Marketing Tool Engineering
- Dashboard & Reporting Automation (Power BI, Tableau, Looker Studio)
- Predictive Modelling & Forecasting
- Customer Journey & Funnel Analytics
- Workflow & Campaign Automation
- Advanced Attribution & Marketing Mix Modelling (MMM)
2. Core Service Modules
Marketing Audit & Benchmarking
Auditing cross-channel performance using various tools.
Custom Marketing Tool Engineering
Building proprietary micro-tools, web scrapers, and automated API workflows.
Dashboard & Reporting Automation
Developing automated, real-time dashboards.
Predictive Modelling & Forecasting
Deploying ML models to forecast campaign performance, churn, and revenue growth.
Customer Journey & Funnel Analytics
Mapping end-to-end multi-touch conversion pathways across touchpoints.
Workflow & Campaign Automation
Streamlining repetitive marketing tasks, data syncing, and lead pipelines.
Advanced Attribution & Marketing Mix Modelling (MMM)
Implementing Marketing Mix Modeling to quantify true cross-channel ROI incrementality.
3. Proprietary Tools
Stratalytix SearchPulse
A search-driven market intelligence platform transforming raw Keyword Planner data into actionable strategy by analyzing regional demand, brand pull, and consumer intent to pinpoint growth markets and execute targeted campaigns.
Built for: Advertising Agencies, Media Agencies, and Brands.
5. Productized Packages
Marketing Audit
Analytics Health Check
One-time audit of tracking tags, GA4 setup, funnel events, and competitor benchmarking.
Contact for pricing
Advanced Attribution
Channel Optimizer
Semi-annual Marketing Mix Modelling (MMM) and multi-touch attribution for media rebalancing.
Contact for pricing
Dashboard Automation
Pulse Dashboard
Real-time, automated visual dashboards unifying cross-channel ad, site, and CRM data.
Contact for pricing
Workflow & Tool Automation
Automation Engine
Custom micro-tools, API connectors, web scrapers, and automated campaign workflows.
Contact for pricing
Predictive Modelling
ROI Forecaster
Quarterly ML-based predictive modeling for campaign outcomes, churn, and budget optimization.
Contact for pricing
| Tier | Package Name | Scope | Price |
|---|---|---|---|
| Marketing Audit | Analytics Health Check | One-time audit of tracking tags, GA4 setup, funnel events, and competitor benchmarking. | Contact for pricing |
| Advanced Attribution | Channel Optimizer | Semi-annual Marketing Mix Modelling (MMM) and multi-touch attribution for media rebalancing. | Contact for pricing |
| Dashboard Automation | Pulse Dashboard | Real-time, automated visual dashboards unifying cross-channel ad, site, and CRM data. | Contact for pricing |
| Workflow & Tool Automation | Automation Engine | Custom micro-tools, API connectors, web scrapers, and automated campaign workflows. | Contact for pricing |
| Predictive Modelling | ROI Forecaster | Quarterly ML-based predictive modeling for campaign outcomes, churn, and budget optimization. | Contact for pricing |
Pricing available on request — contact our team below for a customized quote.
Don't see the right fit above? We also build fully custom packages tailored to your specific needs.
Get in touch to discuss a custom packageCommon Questions
Automated dashboards combine data from Meta, Google Ads, website analytics, and CRMs into a single real-time view, eliminating manual reporting errors and speeding up tactical decisions.
MMM uses historical media spend, sales data, and statistical regression to measure the incremental contribution of each marketing channel (both online and offline), allowing you to forecast optimal spend allocations.
Our ROI Forecaster uses machine learning models trained on past campaign performance, industry benchmarks, and seasonality to predict future lead volumes and revenue before you commit ad spend.
Yes, we use automation tools like Zapier, Make, and native API connections to instantly push web leads directly into platforms like HubSpot or Zoho CRM with custom lead scoring rules.
We review your current Google Analytics 4 tracking tags, event setups, CRM pipelines, and third-party integrations to identify missing data points and tracking breaks.
No, Stratalytix manages the data pipelines and cloud connections through our monthly managed subscription models.
Talk to Our Team
Want to discuss this service for your organization? Share a few details and we'll reach out on WhatsApp.